Welcome to our press page!
Find mokebo interesting and want to cover us? Here you'll find key company information, plus images, press releases, and current coverage of us.
Together we can make a real impact: Do you have an interview request or are looking for expert insight on e-commerce, digital furniture retail, and entrepreneurship? We're happy to support your story with a statement and share our experience. And we'd love it if you'd help amplify our mission—bringing the furniture industry into the digital age—through your coverage.
Need additional materials or have a question for us? Reach out to our press contact at the bottom of this page. We'd love to hear from you!
mokebo in the news

Founder's story: 8,000 packages destroyed, hundreds of thousands lost—how he saved his furniture company from collapse
In just four years, founders Philip Kehela and Moritz Messinger took their furniture startup mokebo to the top—and nearly to the bottom. After a fire at one of their manufacturers, the furniture startup's very existence was at stake. Founder Philip Kehela shares the critical steps that got them through it.
To the article
OMR Reviews: Keep control of your e-commerce with these tools for DTC business
In a guest post for OMR Reviews, mokebo co-founder Philip Kehela explains why more and more companies are turning to DTC and how bootstrapped startups with limited budgets can maintain control over their business. He highlights the tech stack as a key driver and shares what to consider when choosing the right tools.
To the article
mokebo – the furniture maker that's different
Mokebo sells simple furniture online, relying on data analytics and community feedback. Customers love it, and revenue is growing against industry trends. Part 1 of our series on D2C brands. „Der Pausenheld“, a cool corduroy kids' bean bag chair, could soon become a bestseller. The cozy armchair from direct-to-consumer furniture brand Mokebo..
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Strategies against the e-commerce slump
Many online retailers are struggling with weak demand right now. But some merchants continue to grow strongly. What strategies are they using? And what can other online retailers learn from them? Mokebo relies on data-driven
product development. Even though the home furnishings segment—which boomed during the pandemic—has been hit particularly hard by the drop in demand over the past two years, Mokebo has continued to grow...
mokebo for the ears

Checkout zone: #359 MOKEBO - furniture brands reimagined and made better
The furniture market has been in Kassenzone's spotlight for nearly 10 years now, and the verdict was almost always the same: not yet ready for online! Slow-moving dealer networks, manufacturers too dependent on traditional channels, just-in-time production too sluggish. Philip from mokebo has changed my mind and explains why mokebo.de is thriving and why so many manufacturers want to work with him.
Listen now
Cheftreff: Philip Kehela from mokebo - Digital furniture retail as the future model?
How do you digitalize furniture retail profitably, and why isn't the brand the main focus? Sven Rittau discusses these and other points with Philip Kehela from mokebo. In this interview, the e-commerce expert talks about the operations behind the D2C furniture brand and explains why brand building plays a much smaller role than logistics.
Listen now
Internet World: When the mokebo founder listens to his gut
Philip Kehela, co-founder of mokebo, shares his perspective on internationalization and FBA aggregators, whether mokebo might eventually become a marketplace itself, and how the customer journey in furniture e-commerce has evolved. The e-commerce savvy entrepreneur discusses these topics in the "D2C-Durchstarter" podcast from INTERNET WORLD, which profiles emerging, young brands.
Listen now
Net New - Der Meta Podcast: How can a product find its customer? - with Philip Kehela
How does a product reach consumers, and what needs to work so interest doesn't drop off on the path to purchase? Philip Kehela is co-founder and CEO of furniture start-up mokebo and tackles these exact questions every day.
Listen nowKeynote presentations by CEO Philip Kehela

How to run a DTC bootstrapped e-commerce concept for a complex industry like home & living
Keynote @E-Commerce Berlin Expo, May 2022
Source: E-Commerce Berlin Expo

Digitalization in furniture retail - Panel discussion with mokebo & MYCS
Keynote @K5X Conference, June 2022
Source: K5

So you build a scalable toolkit for D2C marketplaces
Keynote @MOONOVA 2023, March 2023,
Source: MOONOVA & EBNER MEDIA GROUP

Furniture on Amazon and beyond: How mokebo successfully places furniture brands on marketplaces
Interview @Marktplatz Convention, June 2022
Source: Marktplatz Convention
Press contact
Any questions?
No problem, we're happy to help with any questions!
For press inquiries of any kind, contact our press representative Gianna via email at press@mokebo.de or by phone at +49 1521 526568. We look forward to hearing from you!
Are you an influencer or part of a company interested in collaboration? Send us a collaboration request at collaborations@mokebo.de









