Press coverage
mokebo in the news
Space for other voices: Our digital press room showcases all coverage of mokebo in print magazines and online media at a glance.
mokebo: Furniture straight from the factory to your living room
mokebo is one of the fastest-growing furniture direct-to-consumer business models in Germany. Since 2018, the company has offered end customers functional and affordable interior design concepts with timeless designs. What makes it special: mokebo has consistently pursued a multichannel approach from the start. The core of its e-commerce strategy is to be everywhere potential customers prefer to shop online...
Strategies against the e-commerce slump
Many online retailers are struggling with weak demand right now. But some are still growing strong. What strategies are they using? And what can other online merchants learn from them?
Absatzwirtschaft: Mokebo – the alternative furniture manufacturer
Mokebo sells simple furniture online, powered by data analysis and community input. Customers love it, and sales are growing against industry trends. Part 1 of our series on D2C brands.
Mittelstand Digital Zentrum Handel: mokebo - succeeding with technology stacks
mokebo is a young furniture brand from Cologne that offers innovative home furnishings and furniture online. The two founders bring years of e-commerce experience and constantly ask themselves: which digital tools and software solutions are essential, which can be implemented, and which truly add value?
Internet World: The most important marketplaces for furniture and home & living
08.09.2022
Which marketplace is right for whom? From an industry perspective, the marketplace landscape takes on different forms depending on the sector. We spoke with experts from the six largest e-commerce industries to find out.
Founder's scene: 8,000 packages burned, hundreds of thousands in losses—how he saved his furniture company from collapse
05.08.2022
After a fire at one of its producers, furniture startup Mokebo faced an existential crisis. Founder Philip Kehela shares the critical steps that followed.
Internet World Business: online marketplaces - next level
01.08.2022
On August 1st, the new INTERNET WORLD Business will be released with a focus on "Online marketplaces - next level". Philip Kehela, co-founder of mokebo, speaks as an expert about relevant marketplaces for the furniture industry.
How mokebo uses customer feedback as a quality management tool
02.06.2022
mokebo launched successfully as a DTC furniture brand in online furniture retail. Then came the COVID-19 pandemic and additional crises. Co-founder Philip Kehela shared how the e-commerce company is working to hold its own despite these challenges at the Marketplace Convention 2022.
Etailment: Mokebo aims to digitalize furniture retail
05.05.2022
Compared to the high online share in electronics and fashion, the furniture industry is still lagging significantly behind when it comes to e-commerce. One company driving the digitalization of the industry is Cologne-based online retailer Mokebo. In an Etailment interview, co-founder Philip Kehela discusses collaboration with manufacturers and suppliers, and which furniture categories the startup is particularly focused on.
E-Commerce Berlin: How to run a DTC bootstrapped e-commerce concept for a complex industry like home & living: interview with Philip Kehela, co-founder mokebo
12.04.2022
E-Commerce Berlin Expo is excited to feature Philip Kehela as a speaker at the upcoming E-Commerce Berlin Expo 2022. They invited mokebo's co-founder for a virtual coffee chat to discuss his keynote topic, "How to run a DTC bootstrapped E-Commerce concept for a complex industry like Home & Living."
Inside living: War's impact — crisis mood in online retail
08.04.2022
The war in Ukraine has been ongoing for over a month now, and the conflict's impact is already clearly felt in e-commerce. Philip Kehela, co-founder and CEO of online furniture brand mokebo, speaks as a voice of the industry about current challenges, far-reaching consequences, and how mokebo is attempting to launch new and successful products under these market conditions.
Internet world: How much is the Ukraine war affecting online retailers' business?
06.04.2022
The war in Ukraine is not only a human tragedy & geopolitical catastrophe — it's also upended all economic forecasts for 2022. But what are retailers themselves experiencing? What's the mood in German e-commerce, and what consequences should the industry prepare for? INTERNET WORLD reached out to e-commerce players like Philip Kehela.
OMR Reviews: Keep control of your e-commerce with these DTC tools
11.02.2022
In a guest post for OMR Reviews, mokebo co-founder Philip Kehela explains why more and more companies are turning to DTC and how self-funded startups can maintain control over their business on a limited budget. He highlights the tech stack as a driving factor and reveals which tools are essential to him and what you should consider when choosing the right tools.
OMR Reviews: ERP systems for retail
February 2022
In the ERP briefing, you'll find a visual overview of all tools based on their ratings on OMR Reviews, guidance for tool selection, excerpts from selected reviews, and two expert interviews, including one with Philip Kehela from Cologne-based DTC e-commerce brand mokebo.
Top 100 employers: "Consumer mindset needs to shift—and soon"
23.02.2022
Online shopping is booming, but it's hurting our climate. The solution? Support a sustainable company committed to delivering across Europe with minimal emissions. That's exactly what German furniture brand mokebo is doing.
Furniture market: "Business Punk" spotlights real innovators shaping the future of furniture
January 2022
Every year, "Business Punk" publishes a watchlist of 100 people who, in the magazine's view, will influence and shape the future in the coming year. In 2022, Philip Kehela of mokebo was among these future shapers.
E-commerce: Why it's a path to lasting success
22.11.2021
The past few years have been challenging for retail. Many industries have undergone a shift that hasn't always been positive: books, (especially small) electronics, fashion, and many other product categories are increasingly moving to exclusively digital storefronts — like the Cologne startup mokebo.
7 startups you should know about: t3n startup check
15.01.2022
In every issue of t3n, we feature exciting startups from the German-speaking region. This time: Circunomics from Frankfurt, mokebo from Cologne, and Pionize from Passau. Founder furniture shipping: With expertise from their previous roles at Otto and Amazon, Moritz Messinger and Philip Kehala founded mokebo in 2018.
ambista: furniture e-commerce for beginners – three and a half essential tips to get started
18.01.2022
Philip Kehela, co-founder of mokebo, set out with his friend and co-founder Moritz Messinger to improve the furniture market segment with fresh e-commerce approaches. He tells us how to succeed in furniture e-commerce.
Inside home: it's about so much more than furniture
11.19.2021
Digitalization in the furniture industry: Where are the furniture start-ups? In the printed INSIDE 1102, we launched the series "Digitalization in the furniture industry," which appears in irregular installments. In the ninth part of the series, our guest author Philip Kehela explores why the furnishings industry faces so many obstacles for start-ups.
Furniture shopping online: How the Mokebo online store in Cologne works
04.12.2021
More and more people want to buy their furniture online. Philip Kehela and Moritz Messinger recognized this trend back in 2018. Together, they built an online furniture shop with mokebo. In our location profile, we take a behind-the-scenes look at the young furniture brand.
Basic thinking: homescreen! a look at Philip Kehela's smartphone
13.12.2021
In the "Homescreen!" series, we regularly showcase the homescreens of people from the social media, marketing, media, and tech worlds — including exciting app recommendations and tips for everything from to-do lists to quick games. Today: Philip Kehela, co-founder and CEO of mokebo.
Ambista: Why furniture retail and e-commerce are a better fit than you'd think
03.11.2021
When you buy a sofa, you need to try it out in person. Anyone in the furniture and interior market knows this and other conventional wisdom all too well. These beliefs run incredibly deep, and it might seem like there's no way around them. The furniture startup mokebo shows how to make online furniture shopping a success.
All efforts on the ERP: Why you should invest in scalable ERP software
14.09.2021
Inventory management systems are the lifeblood of every business. If you want to succeed in eCommerce as an entrepreneur, you absolutely need a functioning ERP system. In this guest article, Philip Kehela from mokebo explains why ERP systems are so important and what you should consider when choosing one
Starting up: Mokebo - David vs. Goliath
September 2021
mokebo's mission as a startup: bringing furniture retail into the digital age. It sounds like a clear goal, but on closer inspection, the challenge resembles David versus Goliath. The belief that you must touch and test furniture before buying it still lingers in many minds. Philip Kehela, co-founder of mokebo, shows there's another way.
Deutsche Startups: "Our experience gave us the chance to launch lean and focused"
07.21.2021
The Cologne furniture startup mokebo, founded in 2018 by Philip Kehela and Moritz Messinger, has been profitable since its first year. In 2020, the company, which offers sofas, storage furniture, metal accent pieces, bean bags, and home textiles, generated revenue
With these tools, a Cologne-based online startup holds its own against furniture giants
10.11.2021
In our series "Tips and tools," successful founders share which digital tools work for them, what motivates them, and what advice they have for other founders. Today: CEO of online furniture retailer mokebo – Philip Kehela. He reveals why Slack, Asana, and Gmail are his most powerful and productive digital helpers.
Inside Wohnen: 80% data, 20% gut feeling
October 2021
Two years ago, Moritz Messinger and Philip Kehela founded mokebo. Three years later, the Cologne-based e-commerce specialist for furniture manufacturers is growing profitably, according to the company. The operation has already hit 3 million euros in revenue. And furniture online retail is set to gain further traction in a market still shaped and dominated by brick-and-mortar stores.
